First-look reveals
Explore the new ideas, products and concepts presented at the event.
18:45 – 19:15Invitation only / Global product experience
Dyson.
Unveiled.
Be among the first to explore the next chapter of innovation. An immersive encounter with the engineering ideas, new possibilities and purposeful design behind Dyson technology.
Respond to your invitationEvent dateThursday 18 March 2027
18:30 – 21:00 CET
18:30 – 21:00 CET
LocationBerlin, Germany
AccessBy invitation only
The experience
A front-row seat
to what comes next.
An exclusive product launch bringing together media, retail partners and invited guests for a closer look at invention in action. Discover not only what Dyson engineers make, but the problems they set out to solve.
Live demonstrations
Move beyond the presentation and see technology demonstrated up close.
19:15 – 20:00Engineering insights
Hear the design decisions and research behind the latest advances.
20:00 – 20:30Your invitation
Will you
join us?
We look forward to welcoming you to a considered guest experience. Please add your details below.